Lead User Experience & Strategic Designer

I’ve spent the past 20 years designing across a wide spectrum of roles, from hands-on brand and UI design to UX strategy, design thinking coaching, and leading global teams in Agile environments. Most of that time has been focused on enterprise and SaaS products, balancing craft and systems thinking to make complex tools feel simple.

I love working with diverse teams and shaping a culture where design drives both business and human impact. My roots in visual and brand design taught me to care deeply about detail, rhythm, and storytelling. While much of my experience is in B2B, I’m increasingly drawn to applying that same depth of thinking to B2C challenges, where design connects more directly to people’s everyday lives.

Looking forward to collaborating with your team.