
Data Intelligence Platform
UX Design, Design Systems, Leadership
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Ten teams, seven cities, three frameworks, and a style guide everyone technically followed. I found that better guidelines were not the fix, documented reasoning was.
What I'd Do Differently
Getting buy-in to validate before building took longer than building the design system itself, because "test it first" read to some engineers as an extra step rather than a way to avoid rework. In hindsight, I would have led with the speed argument from day one rather than the completeness argument: the whole point of recruiting consultants closest to our Beta customers was that their feedback was fast and cheap, and that is a stronger opening line than "we need to validate this properly".
What I would keep exactly as it was: the written reasoning. Rules people can ignore under deadline pressure. Reasoning they have actually seen is harder to argue past, even from seven time zones away.
Outcomes
10 Teams, 7 Cities
One SAPUI5, Angular and Aurelia design system, replacing scattered tooling with a single integrated platform experience.
20 Research Sessions
5 consultant interviews surfaced what Beta customers were actually struggling with, then 15 task-based sessions with data scientists and ML engineers turned that into a prioritised backlog.



