a glimpse of a journey
Strategic Designer | Discovery, Research & UX Leadership | Agentic UX
15+
Years of Design Leadership
Across 10+ verticals, from a Rio design studio to global enterprises like SAP and Fresenius Medical Care.
8.5
Years Leading UX at SAP
Leading UX strategy across sustainability and enterprise finance products, including AI-supported budget tools.
4
Countries Called Home
Living in Rio, London, Berlin, and regular time with family in Oslo. Different cultures, city dynamics, and landscapes taught me to pay closer attention, a skill that makes me a better designer.
10+
Verticals Designed Across
From automotive and gaming to enterprise SaaS and sustainability. I design for the problem, not the sector, and that transfers faster than people expect.
30+
Designers Interviewed
Across hiring panels throughout my career, with deliberate attention to structured interviews and standardised scoring, the frameworks that actually reduce unconscious bias in hiring decisions.
50+
Research Sessions
Design Thinking workshop facilitation, qualitative user interviews, Jobs-to-be-Done (JTBD) framing, moderated usability testing, and System Usability Scale (SUS) scoring.
