a glimpse of a journey
Strategic Designer | Discovery, Research & UX Leadership | Agentic UX
15+
Years of Design
From print to digital to today's agentic AI: three technology shifts that taught me systems thinking and emotional intelligence matter more than any single tool.
8.5
Years Leading UX at SAP
Leading UX strategy across sustainability and enterprise finance products, including AI-supported budget tools.
35+
End-to-End Flows Design-Gated
With SAP's central design team, I co-owned sign-off on each end-to-end flow and authored the SAP Product Standards documentation myself: what shipped, why, and which compromises to revisit later.
10+
Verticals Designed Across
From fashion marketing to app-controlled toy planes, to machine learning and sustainability at SAP and Fresenius Medical Care. I design for the problem, not the sector: investigation and validation beat assumed expertise every time.
50+
Research Sessions
Design Thinking workshop facilitation, qualitative user interviews, Jobs-to-be-Done (JTBD) framing, moderated usability testing, and System Usability Scale (SUS) scoring.
4
Countries Called Home
Living in Rio, London, Berlin, and regular time with family in Oslo showed me how differently problems get seen and solved from place to place. Letting go of "knowing it all" is what turned that into curiosity, a skill that makes me a better designer.
