I've designed products,
systems, and communication that make new technology feel delightful and trustworthy,
not confusing.
Visual Design (Digital & Print)
Agentic UX & Product Design
Design Strategy & Leadership
© 2026
15+ yrs
Challenge
New sustainability regulations were landing on customers already stretched thin, and we were racing to ship AI features to help, at a point when Gen-AI itself was still too new to fully trust.
Approach
Beta customer validation surfaced the real gaps early, cheaper and faster than fixing them after launch. We held that line even under deadline pressure, protecting trust on both sides by testing before the rollout, not after.
Impact
Rework avoided
€280k
Faster to market
6 months
15+
Years of Design Leadership
Across 10+ verticals, from a Rio design studio to global enterprises like SAP and Fresenius Medical Care.
8.5
Years Leading UX at SAP
Leading UX strategy across sustainability and enterprise finance products, including AI-supported budget tools.
4
Countries Called Home
Living in Rio, London, Berlin, and regular time with family in Oslo. Different cultures, city dynamics, and landscapes taught me to pay closer attention, a skill that makes me a better designer.
10+
Verticals Designed Across
From automotive and gaming to enterprise SaaS and sustainability. I design for the problem, not the sector, and that transfers faster than people expect.
30+
Designers Interviewed
Across hiring panels throughout my career, with deliberate attention to structured interviews and standardised scoring, the frameworks that actually reduce unconscious bias in hiring decisions.
50+
Research Sessions
Design Thinking workshop facilitation, qualitative user interviews, Jobs-to-be-Done (JTBD) framing, moderated usability testing, and System Usability Scale (SUS) scoring.
Questions people usually ask
Expand all
What does complex, large-enterprise B2B SaaS experience actually give me, and would I still move fast enough for a smaller team?
How do I work when the brief isn't clear yet, and what part of the job do I enjoy most?
How do I actually strengthen a team, and will I get hands-on or mostly direct from a distance?
What did I do with the time between roles, where do I stand on AI, and what am I looking for next?
How has living abroad shaped me, both as a person and as a principal design lead?