SmartCar Product Identity Design

As Lead Designer at TobyRich I was also responsible for art direction and to closely work with the founders to reach the ideal visual design for their products identity. I was responsible to design the products packaging, one pagers, marketing collaterals for meetings with investors, fairs and gamers events. The SmartCar identity was a little resembling retro styles yet communicating to a new generation of drivers. The patterns were inspired by a Formula 1 flag and intended to resemble energy, movement and the dynamic memories of a F1 race. It was important to make it stand-out, due to the small size of the car on a store shelf, and many gave us incredible feedback on the first fairs the product was exposed.