brown concrete gateway during daytime

Leaf: Transport Emissions Cut By Behaviour

UX Design, Mobile

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© 2019

Nanda Dias Design

© 2026

Nanda Dias Design

A three-day sprint against six teams, tasked with cutting transport CO2e by 20% in 2 years. We won on behaviour change, not new technology, and the jury even asked to buy it.

A three-day sprint against six teams, tasked with cutting transport CO2e by 20% in 2 years. We won on behaviour change, not new technology, and the jury even asked to buy it.

On a three-day international sprint, my team put me forward as Decider. I narrowed our brainstormed ideas down to one behaviour-change concept. The judging panel rated it the strongest of the competing submissions and asked afterwards whether we would sell it.

Role & Approach

Six teams from six countries had three days to answer one brief: cut CO2e emissions from urban mobility by 20% in two years, in a world where changing how people commute is a behaviour problem, not a technology one.

The sprint's facilitator put me forward as Decider, the design-sprint role that sets the criteria for a decision and breaks ties when the team can't agree, given my MSc research in smart cities and mobility, my own reading on behaviour-change design, and hands-on gamification experience from TobyRich. Five people, most of us meeting for the first time that morning: a UI/interaction designer, a visual designer, two from sales, one full-stack developer. My scope ran end to end, problem statement, persona, concept direction, prototyping, and the pitch itself, all while keeping five strangers moving toward one decision with a clock running.


What I Did

Framed the problem statement and the persona first, so behaviour was the lens before anyone touched a screen. Ran the crazy-8s exercise to ideate a candidate solution for every persona pain point, then, as Decider, narrowed the field to the two or three strongest candidates using behaviour-change fit, not technical novelty, as the criterion. Prototyped on paper and tested with 5 users matching the persona, synthesising results fast enough to still redesign before the pitch. Shaped the pitch itself, wording and data, since a three-day sprint is won in the room as much as in the concept.

Key Challenges & How I Addressed Them

  • No cost model for the build: named the gap to the jury instead of hiding it, and used behaviour-change fit, not feasibility, as the filter for every decision.

  • Five strangers, one fast decision: made each call plainly and explained the reasoning out loud, every time, so the team could disagree with me and still trust the process.

  • One validation round, no time for a second: told the jury the result was a strong signal, not proof it holds at scale, rather than overselling it.

The trade a Decider actually has to make isn't which idea is safest to defend, it's which idea is honest about what the team doesn't know yet.

Role & Approach

Six teams from six countries had three days to answer one brief: cut CO2e emissions from urban mobility by 20% in two years, in a world where changing how people commute is a behaviour problem, not a technology one.

The sprint's facilitator put me forward as Decider, the design-sprint role that sets the criteria for a decision and breaks ties when the team can't agree, given my MSc research in smart cities and mobility, my own reading on behaviour-change design, and hands-on gamification experience from TobyRich. Five people, most of us meeting for the first time that morning: a UI/interaction designer, a visual designer, two from sales, one full-stack developer. My scope ran end to end, problem statement, persona, concept direction, prototyping, and the pitch itself, all while keeping five strangers moving toward one decision with a clock running.


Woman Orange BG
Woman Orange BG

What I Did

Framed the problem statement and the persona first, so behaviour was the lens before anyone touched a screen. Ran the crazy-8s exercise to ideate a candidate solution for every persona pain point, then, as Decider, narrowed the field to the two or three strongest candidates using behaviour-change fit, not technical novelty, as the criterion. Prototyped on paper and tested with 5 users matching the persona, synthesising results fast enough to still redesign before the pitch. Shaped the pitch itself, wording and data, since a three-day sprint is won in the room as much as in the concept.

Woman Orange BG
Men Red BG

Woman Green Blur
Woman Green Blur

Design Iterations & Learnings

Ideation: one candidate solution per persona pain point, so every idea had to answer to a real behaviour first, not to which technology was newest.

Narrowing: as Decider, I cut the field to the two or three strongest candidates using behaviour-change fit as the criterion, then committed the team's remaining time to those only.

Final: Leaf, a rewards-based mobility app built on reward systems and social appraisal. External judges, not an internal panel, judged it the most innovative and appealing concept in the room, and asked to buy the concept outright. We declined. A service with a strikingly similar reward mechanic, Jelbi, launched in Berlin not long after. I can't claim a direct line between the two, only the resemblance.

Outcomes

6 Teams, 6 Countries

Won against six competing teams, judged entirely by outside experts across the mobility and smart-cities ecosystem, including BVG Berlin and Free Now, not an internal panel.

One Buyout Offer, Declined

The jury asked to buy the concept outright; we said no, since a three-day sprint direction is a strong early signal, not a validated product ready to ship.

Man Running
Man Dancing

Questions people usually ask

Expand all

What does complex, large-enterprise B2B SaaS experience actually give me, and would I still move fast enough for a smaller team?

How do I work when the brief isn't clear yet, and what part of the job do I enjoy most?

How do I actually strengthen a team, and will I get hands-on or mostly direct from a distance?

What did I do with the time between roles, where do I stand on AI, and what am I looking for next?

How has living abroad shaped me, both as a person and as a principal design lead?

Nanda Dias | Staff Designer

© 2026

Nanda Dias | Staff Designer

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